All data is created data. It is created by a human being.
So there is some goal, in some sense, behind every created data. Every (created) data serves an intention / a goal.
When an ad in a newspaper says – last 3 days of the sale ! – it relates to the goal of the writer to draw people to the store.
When my phone has it written on it – ‘Samsung’ – it relates to the goal of the maker to convey to anyone who sees the phone that it is made by Samsung Corp.
So, DATA — INTENTION